We learned a lot about using multi-colored type in our UI and creating various stylized elements for each page. However, after testing and critique, we were able to target additional pain points that were confusing and lacked clarity.
The second visual style is simplified and structured. We analyzed UI trends, best practices, and recipe websites/apps to develop a new UI. Version B's style is less playful and more organized. In addition to changing the visual look to be more cohesive, we also enhanced small details to create a better flow and make information clearer.