Nice to meet you.

My name is Kayla (she/they), and I am an avid creator and problem solver. I'm passionate about understanding users' behaviors to create innovative and meaningful products people love to use. I am excited to be a part of the journey where thoughtful design positively affects the world.
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Outside of work you could find me binge-watching TV mysteries 🎥 , crocheting cool things 🧶 , or on a boba run🧋 .

I'm currently building and creating our new design system over at Springboard, an online learning platform that prepares students for the tech industry’s most in-demand careers with the support of industry experts. I previously worked at Frequence, where I created web analytical tools and interfaces for over 25k monthly active users across the country.

Let's get in touch! You can reach me via email 💌, connect with me on LinkedIn 🤳, or follow me on Twitter 🐦.

Me sitting on the grass at a park. The sun felt lovely that day!

Skills

Product Design
Lean UX
Visual design
Product strategy
Affinity diagramming
User research
Wireframing
Interactive prototyping
HTML / CSS
Figma
Sketch
Zeplin
Adobe Creative Suite
Miro
InVision

Experience

Product Designer | Springboard | December 2022 - Present
    Associate UX Designer | Frequence | November 2020 - December 2022
    • Collected and analyzed data for SmartProposal from internal resources to understand user needs and pain points, identify key issues, map user flows, and craft mockups resulting in a wizard prototype 
    • Increased client’s booked revenue by 35% after 6 months of using SmartProposal 
    • Created high-fidelity analytical UI wireframes for 60+ media agencies by collaborating with engineers to produce a design system using Figma and Storybook, reducing development time by 30% 
    • Led design implementation of Frequence’s transition from Sketch to Figma and improved their pattern library for a user-centered design (UCD) process 
    Visual Designer | Freelance | April 2020 - November 2020
    • Executed website redesigns, brand identity, and digital marketing campaigns for a variety of clients, from local businesses to nonprofits 
    UX Design Fellow | ARCS (Autonomy Research Center for STEAHM) | Sep 2019 - Aug 2020
    • Spearheaded Android UI design solutions in Adobe XD with 1 other designer for addressing an aviation ground collision warning system 
    • Acquired internal usability results through the NASA improved Ground Collision Avoidance System (iGCAS) team to influence enhancement of color contrast ratio, visual hierarchy, and visual alerts 
    • Pitched design proposal with initial sketches and detailed content plan to stakeholders 
    • Researched and applied Material Design style to ensure suitability and accessibility for end users 
    UX Design Intern | Marketing Maven Public Relations, Inc. | June 2020 - July 2020
    • Redesigned existing UI with CTO and Marketing Analyst by troubleshooting UX issues and analyzing user engagement and page performance 
    • Researched market trends and designed digital assets for web and social media platforms, leading to more brand awareness and traffic 
    UX Designer / Project Manager | IntersectLA | April 2019 – May 2020
    • Refined the native design system and web experience with Adobe XD and WordPress for Latinx21, gaining 1,000 subscribers and 140+ video uploads in 4 months
    • Led brand design and collaborated with marketers and designers to identify UX improvements for Confetē Soirée & Play

    Activities

    CSU Adobe Creative Jam | 6th Place | 2019
    • Prototyped an app that targets food insecurity for students within the CSU community.
    Product Designer | MIND | Oct 2019 - Dec 2019
    Product Design Mentorship Program
    • Collaborated with Product Designers at Verizon Media for a 10-week mentorship to deliver an end-to-end design solution.

    Education

    B.A. Communication Design | California State University, Northridge
    2020
    Let's chat over coffee ☕️ !
    © Kayla Mesina — 2022
    Contact
    mesinakayla@gmail.com
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