Spot
The community animal watch app
UCook wireframes
UCook logo
Using design thinking, technology, and your local community to reunite lost and found pets with their families.
Role
Research, UX/UI & Strategy
Timeline
March 2020 - April 2020
Design Team
Kayla Mesina — UX/UI Designer

Ashley Santiago — UX/UI Designer
Understanding
Problem
Millions of pets are lost or stolen in the US every year. People need a way to find lost pets for pet owners/find the owners of lost pets because looking through neighborhoods and posting on social medias are ineffective.
Research
Key Findings
In order for us to understand our user's needs, wants, habits, and painpoints associated with losing/finding a pet, we created a 7 question questionnaire that had 25 total respondents.
People who lost pets
52%
of people have lost a pet
36%
posted on social media
36%
a stranger found their pet
People who have found pets
76%
of people have found a lost animal
60%
posted on social media
32%
of people have seen a stray animal in the past year
Hypothesis
We believe that by creating an app to find lost pets for pet owners/find the owners of lost pets, we will achieve less strays on the street and a better community. We will know this to be true when we see 30% of our users report that they found their lost pet with help from our app.
The Users
Anais, 22
Anais Asian American, Undergraduate student, lives in Granada Hills. She lives with her boyfriend and they have a 2 year old Shih Tzu with a collar. One day her dog went through a hole in the backyard and got lost.
Painpoints:
  • Social Media posts don’t reach people
  • Can’t find dog in immediate neighborhoods
  • Doesn’t have family nearby
Needs:
  • Larger group to help look for her dog
  • A place specifically to post lost pets so her post has a higher chance of being seen
Hannah, 25
Hannah, recent graduate, lives in Woodland Hills. She lives with four roommates and her roommate’s cat. One day she was driving to work and found a scared and shaking lost cat walking in the middle of the street.
Painpoints:
  • Doesn’t have a lot of followers on social media
  • Can’t find owner by knocking on doors around the neighborhood
Needs:
  • Larger community to find the owners of pets in her neighborhood
  • A faster way to find the owner
Competitive Analysis
To further our research and see if our app was necessary or would help in any way, we did a competitive analysis. By doing this, we are able to see which apps have similar goals.
Wireframing
ideation
While gaining insight and an understanding of our two personas, we were able to determine what specific needs should come from the app. We wanted to create a minimal and easy to use accessible design to make sure we are inclusive to all users.
User Testing
Iterations
After completing the first draft of the high-fidelity wireframes, we did a first round of usability testing. We got a lot of great feedback and went back and make those adjustments. Our last step was to do a second round of usability testing to see if we missed anything.
Round One
  • Simple and straightforward
  • Easily clickable
  • Too many clicks after joining a squad
  • Had trouble finding a way back home from profiles
  • Thought notifications was to enable them and not view them
  • Had trouble finding out details on stray alerts
  • Doesn’t know what indicates a boosted post
Round Two
  • Saw name and profile on profile page but confused on where that information is inputted
  • No need to have “write a post” icon on news feed if you can’t create a custom post. Need to report something for it to become a post.
The Solution
Real-Time Alerts
Did you see a stray animal on the street, but don't have the ability to go and get them? No problem! Spot gives you the opportunity to give your community real-time alerts of stray animals in your neighborhood.
News Feed
Spot's news feed is a great way to see the lost, found, and reunited pets in your community.
Search Squad
Want to help some neighbors find their missing family member? You can join that pet's search squad and search shelters, review listings, and send alerts to friends and family!
Boost Posts
If you still have not found your missing pet, you have the ability to boost your post for $2. This will put your post back to the top of the news feed for 14 days.
Takeaways
reflection
This project was a fun and fast paced process. In the beginning, we had a long list of potential ideas and features that we wanted to implement. However, as we went through our research and reviewed our data, we realized we didn't need to have so many features because it might overwhelm the user. Once we got to designing, we started to simplify the app to make it easy to use.
Next Steps
Our next steps would be to prepare the app for the development phase, expand to other areas in Souther California, and eventually other states.