Our product aimed to offer our sales reps and advertisers an easy-to-use visual solution where they can manage their advertisement campaign data. In some cases, our partners compete in the same market and use the analytical dashboard as a marketing tool to acquire more business. To avoid confusion among advertisers, we design and offer unique skins of our dashboards to overlapping partners.
Design an analytical dashboard that feels and looks different from other previous ones with the lowest amount of dev effort and quick rollout for a high impact.
The long tail analytical dashboards collect, transform, and analyze large amounts of data for visualization preparation activating a custom look and feel with minimal dev effort. It allows for rapid builds and launch of analytics and slides.
Due to resource limitations we were not able to do additional user research, however, we were able to utilize previous research done on our target audience and collaborate with our stakeholders to influence the design.
The PM provided me with the requirements of the pages that the analytics module should have and any new additions needed for the partner. I wanted to gain a full picture of the page structure and make better design decisions so I created a sitemap.
I collaborated with the PM and lead engineer on the initiative to work on a feature prioritization matrix. This helped us balance the needs of the user and the business.
To get started with the ideation phase, I started working on sketches. The prioritization matrix helped with auditing the existing dashboard and helped me understand the context to produce different ideas. Here’s an example of one of the overview pages.
After sketching, we started to work on wireframes. This phase took less time with the help of the sketches. During this process we got a lot of great feedback from our CSM and engineering teams on specific partner requirements and configurations.
The next step was to start working on visual design. I did the entire visual design for this project as well as all other analytical dashboards under this initiative. There were many iterations of the visual design and after reviews and feedback sessions with stakeholders and engineering, we finally came to a final design.
We achieved our goal for reducing dev efforts and increasing the dev-to-release speed for new analytical dashboards! Previous dashboards designs had about 100 story points for development. By redesigning previously created dashboards and focusing mainly on CSS changes we were able to save time with new dashboards coming out to 35 points each and rolling out in just 3 weeks!
