Confetē Soirée & Play

Confetē Soirée & Play, a destination where children can explore a modern indoor playground, while parents can socialize in an upscale environment.
Duration
June 2019 - November 2019
Role
As the design lead, I was responsible for executing and leading conceptualization of designs for brand strategy, publications, and marketing materials.

Challenge

Confetē Soirée & Play is a destination where children can explore a modern indoor playground, while parents can socialize in an upscale environment. Families can find this one-of-a-kind space down south in Huntersville, North Carolina. This was a challenge due to the acquired taste and niche audience, low brand equity, and close competitors.

After a thorough brand analysis, our goal was to create a playful, yet sophisticated identity that sets Confetē Soirée & Play apart and wins on design in a fairly competitive area.

Our Approach

To differentiate Confetē Soirée & Play from other local play spaces in the area, it was clear we needed to design a flexible, comprehensive brand system that embraced a engaging, yet modern, brand experience. By starting our design process with a sans serif logotype, pastel color palette, and upscale typography, we were able to help them stand out from their competitors.

Branding

After research into the brand's values, competitors, and audience, we worked with the client and design team to identify the keywords integral to the Confetē Soirée & Play brand experience: Social, Upscale, Sophisticated, Sanctuary, Experience, and Customizable Experience. Applicable quotes and text are for the brand's tagline can be interchangeable from the following:

  • Sophisticated Fun
  • A New way to Play
  • A Kid’s Treat & A Parent’s Retreat

Design system

Inspired by upscale minimalism and education, this logo is sophisticated with pops of color. The three basic shapes create a learning perspective representing the building blocks that young children use to help identify shapes and letters of the alphabet. The color yellow conveys happiness and energy, blush pink represents friendship and harmony, and turquoise expresses sophistication and creativity. Confetē Soirée & Play is a one-of-a kind play space that enhances a child’s and parent’s unique experience.

Thank you!